Just like Twitter’s Promoted accounts, Facebook had released Verified Pages too. Verified pages are indicated by a small, blue check mark beside the page’s name and in search results. According to Facebook, this will help people find the authentic accounts of celebrities and other high-profile people and businesses.
Currently, this feature is made available to some well-known public figures and Pages with large followings (ex: celebrities, journalists, government officials, popular brands and businesses). Although it is said that people generally are more likely to follow authentic pages, it is still unclear how this will help social media marketers to build an enhanced presence on the social media platform.
In addition, Facebook also announced that not all authentic profiles and Pages are verified, and that you can’t request to have your profile or Page verified. It also did not say how large a following a page needs in order to qualify for verified status.
Some of the high profile brands that got verified status included Coca-cola, Domino’s Pizza, Starbucks etc.