In today’s digital world, social media is regarded as important communication channels for building a connection between brands and its target audiences. Many companies have understand the role of social media in brand building, yet most have not realized its efficacy to derive industry thought leadership and to further strengthen the credibility of the brand.
Social media has brought the shift in the way we communicate with others leading us to have direct access to brand leaders. According to a report released by BrandFog, 50 % consumers stated that they were more likely to purchase from a company and recommend a brand to others after following the company’s tweets.
The most effective leaders are also great communicators, yet the vast majority of C-level executives still do not have social media presence. Now let’s talk about why social media leadership could benefit your brand or your business.
Steve Jobs was one of the great communicator and also a thought leader who showed a high influencing factor in the technology industry. Whenever, Apple had its new product announcements, literally there would be millions of people who will watch live from their PC screen on what Steve Jobs had to say.
Another great communicator is Mark Zuckerberg, the founder and CEO of Facebook.com. As of June 3, he has 14 million subscribers who are willing to listen to his daily updates. This is because consumers believe that C-level executives who engage in social media are better equipped to than their peers to lead a company.
C-level executives who created strong social media presence also contribute to customer loyalty. This is because consumers believe that C-level executives who engage in social media can engage with multiple stakeholders such as customers, employees and investors. The engagement of C-level executives is also seen as enhanced communication where consumers believe that the brand able to relate to the needs and focuses on creating solutions to close the gap in the marketplace.
Significant amount of positive trust to brands could lead to improved brand image. Trust and transparency are more important than ever in today economic and business environment. Consumers are more likely to trust a company who openly communicates via social media about their core mission and values.