It all comes down to the fact that we all have very limited resources. It doesn’t matter how big or small the company is, there is a limit. That limit can be in the form of cash, time and top talent that are fundamental to turn any opportunity into a successful achievement.

Being strategic starts with the base understanding that how do we maximize the benefit, the payoff and the return on those limited resources. The vision, the goal and the target you’re trying to achieve also about how you leverage those scarce resources in the shortest amount of time with the least amount of effort and at the same time with the highest level of certainty.

What often gets in the way of people is that they’re being opportunistic in trying too many things. They’re going to try 10 different things as opposed to one because they believe that somehow it would be a better approach. The truth is, they’ll fail at all then, and they would have done much better focusing on just one only.

If they’d had a higher level of commitment, they’d get it done faster and less overwhelmed and overloaded.  When people are hyper-opportunistic, they’re totally focused on payoff and they haven’t even considered that there is a trade-off.  The least number of things that we need to do to get to that final result, leads to a much more focused, much more strategic approach.

If someone is trying to do all the different swimming strokes at the same time he or she will probably drown. You have to pick an approach, pick a style. You have to stick with that style long enough to get feedback to judge if it’s working or not. You don’t have to stay with that forever. But you have to commit to it now, and you have to commit to it long enough to see whether the results are what you hoped for.



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