Last month precisely on 6th February 2012, workers of KFC Malaysia has assaulted a customer where a video was posted on Youtube recording the incident and goes viral. People have since then blaming KFC Malaysia for not respecting the customers and the incident caused a serious chaos for KFC brand name. Thanks to the power of social media, informations can spread far and wide quickly.
Everyone talks about social media nowadays as a part of their company’s marketing strategy. But there are so many companies still not doing it in the right way. Some companies think that social media marketing is only for businesses that are marketing product or services online to their customers through the Internet. Least they know that actually social media is not only limited to online businesses but also can be applied to offline businesses.