In today’s digital world, social media is regarded as important communication channels for building a connection between brands and its target audiences. Many companies have understand the role of social media in brand building, yet most have not realized its efficacy to derive industry thought leadership and to further strengthen the credibility of the brand.
The most trusted source for anyone is someone like them. It maybe someone who share the same interests, the same likes and dislikes or even the similar thoughts and ideas. The shift to social customer is attributed to the culture that accepts now the social customer can control the conversation – they have wherewithal to support or damage your business. It forces businesses to rethink the idea of management which cause marketing to change dramatically.