The Psychology of Selling – How to Get a Customer to Buy What You Are Selling

The laws of consumer human behaviour are often not noticeable. The question to why someone is behaving in such a manner may not be self-explanatory if you do not understand the emotions that cause them to do that. The biggest obstacle lies in your ability to get people to take action. All the top sales people know how to prospect professionally, build trust and address objections. The knowledge on the psychology of selling is essential to get a customer to buy what you are selling.

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Ka-Ching: The Marketer’s Music for A Sale

[sws_pullquote_left] Ka-Ching! Ka-Ching! [/sws_pullquote_left]

It is the sound you hear when the cashier opens the cash slot machine to store the money from a sale. It is the sound you hear when you are handed with a cheque for the bill payment.It is the sound you hear when the pop-corn man across the street makes change.

It is the symbolic music to the marketing superstars for earning a sale. Ka-Ching is the marketer’s expectation when placing an ad in the media. They know the words of Ka-Ching would impact their business, but not the tune of the marketer’s music. They comprehend that advertising is supposed to sell products and convert the lead into a paying customer, but they run ads that don’t connect on the customer level basis and didn’t sell a thing.It’s easy to become a marketer as the barrier to enter is particularly low. However, to become a marketing superstar, it is enormously challenging.

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