Let me ask you ask a question. If you wanted to have a great cup of coffee for breakfast, would you rather go to McDonald’s or Starbucks? I know both of them sell coffee, but which one should be the best choice? I bet your answer would be Starbucks. That’s right. Because selling great coffee is their area of specialization. It’s who they are and it’s what they do.
Market leadership is simply referring to positioning your company, your product or services to dominate the market position in terms of market share and attains highest profitability. Market share can be measured as the volume of goods sold or the value of the goods. In this article, I will talk about 5 effective market leadership strategies to dominate your industry. It doesn’t matter what market you are in whether online or offline, these tips can be applied according to you own business.