10 Things We’ll Never Forget About 2012

As we’re just 5 days away from celebrating 2013, let’s just do a quick review about 10 unforgettable things that happened in 2012. Note that the list below is not arranged in a chronological order.

Rise of Pinterest

Pinterest is an image sharing site and has become a huge phenomenon. It is an online pinboard to collect and share what inspires you. According to stats from ComScore, Pinterest attained 11.7 million unique monthly visitors in the US where its core user base are largely comprised of 18-34 year-old women.

Rise of PinterestRise of Pinterest

Rise of Pinterest


Online protest against Stop Online Piracy Act (SOPA)

The controversial anti-piracy bills namely SOPA and PIPA were greatly discussed on Twitter, where the #sopa hashtag was tweeted 2.2 million times. Many big sites like Wikipedia and Reddit went dark for 24-hour in protest against the bills. People that opposed the law believed that stronger enforcement of Internet content would restrain freedom of speech.

Image credit: Games.com News


Patent battles between top tech giants

Throughout the year, we have seen the top 2 technology companies, Apple and Samsung, engaged in crazy patent fights over smartphones and tablets. Apple was awarded over $1 billion in damages against Samsung; however, in the recent patent case, Apple’s request for US ban on Samsung smartphones was denied by judge.

Image credit: joyoftech.com


Death of singing superstar Whitney Houston

The world mourned over the death of pop music superstar, Whitney Houston. Some of her popular hits, including “I Will Always Love You” and “Saving All My Love For You”.

Death of singing superstar Whitney Houston

Death of singing superstar Whitney Houston


Facebook IPO plagued with series of problems

Facebook, the leading social networking company initiated its public offering in order to raise $10 billion, where pundits predicted that it would be the largest tech IPO in history. The trading was delayed on the first day because of technical problems with the NASDAQ exchange. The IPO listing quickly turned into a disaster because the share prices dropped.


Image credit: Techi.com


NASA’s $2.5 billion rover landed on Red Planet

NASA’s Curiosity rover has successfully landed on Mars and scientists are eager to discover any signs of life. NASA had a meeting to discuss the activities of its rover on Dec 3; however, NASA officials had warned that rumours and speculation that there were major findings that force humanity to rethink its place in the universe were incorrect.



The Earth Survived Doomsday

NASA has dismissed predictions that the world would end on Dec 21, 2012. The statement on NASA’s website says “the burden of proof is on the people who making these claims” while no scientific evidence validates the claims. Hollywood disaster movie 2012 would now be classified as “comedy”. I am writing this article on Dec 27 simply proved that we have officially survived the Doomsday.

dec 21


2012 London Olympic as World’s First Social Game

According to Twitter, 2012 London Olympic generated 150 million tweets. Usain Bolt was the most discussed athlete of the game along with Michael Phelps. The top game discussed was Football driving over 5 million tweets. Top brands that generated the most buzz during the game was McDonald with 159, 410 mentions followed by Coca-Cola and VISA.

2012 london olympic


2012 U.S Presidential Campaign

Social media played a huge role in shaping voters’ sentiment during the Presidential election. Obama maintained a substantial lead in both Facebook and Twitter over Romney. According to Socialbakers, Obama’s Twitter followers grow three times faster than his Facebook fans while Romney’s engagement rate is 18 times higher on Facebook than on Twitter. The most retweeted was an image of Obama and Michelle, accompanied by the message “Four more years” accounting for more than 700,000 retweets.


Viral K-pop song “Oppa Gangnam Style”

The Gangnam Style video has become the most viewed video on YouTube after reaching 1 billion views. If everyone who viewed the 4 min 13 seconds long video watched it to the end (which of course some didn’t) that would mean that we’ve spent 253 billion seconds on Gangnam Style, or 8,022 years.


Who Among Us Will Survive The Day After December 21, 2012

We’re less than 2 days far away from the apocalyptic catastrophe that was predicted to occur on Dec 21, 2012.  Forget Santa’s ornaments, people have been focusing on doomsday all over the social media space. The rumour of the world is going to end on Dec 21, 2012 started because it marks the end of an age in a 5,125- year old Mayan calendar.

The phenomenon has been fuelled relentlessly by conspiracy theorists and Internet doom-mongers. Even Hollywood got into the trend by releasing a movie that was named as 2012. Both astronomers worldwide and NASA have dismissed such allegations and posted several posts on its website to debunk the myth.

[sws_blockquote_endquote align=”left” cite=”NASA” quotestyle=”style01″] For any claims of disaster or dramatic changes in 2012, where is the science? Where is the evidence? There is none, and for all the fictional assertions, whether they are made in books, movies, documentaries or over the Internet, we cannot change that simple fact. There is no credible evidence for any of the assertions made in support of unusual events taking place in December 2012. [/sws_blockquote_endquote]

NASA has also dismissed false rumours circulating on the Internet where a total blackout is predicted to occur on Dec 23-25. Now you might be thinking if NASA claims the allegations of the end of the world are false, then why so much attention was given to the topic.

The ideas thrive because people feel marginalized or alienated from the society. Such predictions exist for centuries, and the Mayans were not the first one to make the claim. We have heard of Nostradamus theories, the so-called future World War III, melting of polar ice and so on.

People look everywhere in search for answers. We are so compelled in looking for the truth and just keep reading. Curiosity and the need for answers are parts of human desire. Believing the world will ends creates a framework of meaning where we would see at some point of time; our own personal lives hold some kind of significance.

The belief persists because some retailers are profiting from the hype. In the US, companies that are selling underground shelters have seen their businesses explode. The people of the Republic of China were rushing to buy candles because a post on Sina Weibo predicted that 3 days of darkness would occur.  Mexico’s tourism agency has launched Maya themed events where it expected the number of tourists arriving to have doubled this year. It’s all about business.

Pushed by pain or pulled by possibilities, eventually you will be compelled to pass through the door called “uncertainty”. The doomsday fear is nothing more than reflections of uncertainty toward life and society. People hate uncertainty not just on gut level but also at a deep neurological level. We must live with fear because it would pop out from time to time. It’s a standard programme that comes pre-installed as part of being alive.

2012 represents the end of one cycle, and the beginning of another. It’s very much the same way people look at the end of year and embrace another year where we would reflect upon the things that happen during the year, and considering our future direction.