Tag: branding strategies

The Importance of Branding – Why Your Company Won’t Succeed Without One

importance of branding for your companyMost companies think that their brand building efforts should be focused on designing a fancy logo for their corporate image and then advertise their big fancy logo everywhere so that customers will notice and remembers it. A brand is not a logo.  It isn’t about your trademark because this serves as legal property. What’s more a brand is not merely the same as a product or services because these are the tangibles.