Brand building is no longer involves big companies. Every brand has a unique voice and they use it wherever and whenever they communicate the message to the market. When brand ubiquity occurs, people find brands even when they aren’t looking. The brand’s reputation precedes its presence. There are 4 strategies involved in building a brand value.
Most companies think that their brand building efforts should be focused on designing a fancy logo for their corporate image and then advertise their big fancy logo everywhere so that customers will notice and remembers it. A brand is not a logo. It isn’t about your trademark because this serves as legal property. What’s more a brand is not merely the same as a product or services because these are the tangibles.