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The Importance of Branding – Why Your Company Won’t Succeed Without One

importance of branding for your companyMost companies think that their brand building efforts should be focused on designing a fancy logo for their corporate image and then advertise their big fancy logo everywhere so that customers will notice and remembers it. A brand is not a logo.  It isn’t about your trademark because this serves as legal property. What’s more a brand is not merely the same as a product or services because these are the tangibles.

How to Get Keywords For Your Content Marketing Strategy

The secret to Internet Marketing’s success is how to get the right keywords  at the right time so that searches can easily find you. You must connect with your visitors by providing a relevant result in response to their search. Always think in the terms of delivering a good user experience to your visitors. Even though these principles are important most often they are overlooked. You cannot just put up some content on your websites waiting to be found and ranked by the search engines. With the abundant of information on the internet, search engine rank the results relevant to the keyword that the searches are using when finding information.

I Feel Like Giving Up

I feel like giving up. Not all day, of course. But there are moments in my life where I feel like giving up. I bet that you have those days, too. Especially, if you’re the type of the high-achieving and goal-oriented person. You’re probably used to running into obstacles-be it the challenges in your professional career, personal life or even related to the commitment of finish reading the book that you have bought a month ago.

Viral Marketing-The Seed to Spread

The internet has become the new way of life for many people to get the jobs, book airline tickets, do research for school projects, check out the weather condition and seek out potential love partners. Viral marketing typically starts out with the marketer creating an electronic content (such as a video or a mini-site) for the purpose of brand building. If the users pass on the content, it has the potential to reach large group of Internet users at exponential rate.Understanding user’s motivation in forwarding an online content is extremely important as the decision to pass it is completely voluntary. In other words, marketers do not pay the users to pass along the online content.

Who Moved My Cheese?

who moved my cheeseIn this story, the cheese is a metaphor that represents what you want in your life. It could be your dream job, an ideal relationship, wealth, health or spiritual. There are 4 characters-Sniff, Scurry, Hem and Haw. Many of you may have read about this story and some of you may not. If you’re one of the people who have not read it yet, I recommend getting this book from your local bookstore.

A little background of the story:

Sniff-who sniffs out change early

Scurry- who scurries into action

Hem- who denies and resists change as he fears it will lead to something worse

Haw- who learns to adapt when he sees changing can lead to better opportunities.