Ignore Everybody – How To Be More Creative in Your Business?

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If you want to be creative in your business, the first thing you need to do is start ignoring everybody. You don’t know if your idea is any good the moment it is created, neither does anyone else. You can just hope it is a strong gut feeling that it will work. And believing your inner gut feelings is not as easy as the optimists say it is. Asking your best friends never worked quite well as expected, either. It’s not that they are being unhelpful, but most of the time they don’t know Read more [...]

4 Brand Building Strategies to Zigged Zagged Your Competitions

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Brand building is no longer involves big companies. Every brand has a unique voice and they use it wherever and whenever they communicate the message to the market. When brand ubiquity occurs, people find brands even when they aren't looking. The brand's reputation precedes its presence. There are 4 strategies involved in building a brand value. Strategy 1: Innovation Innovations means doing what no one else would dare going. You have to understand and changes behaviors in the market. Start Read more [...]

The Importance of Branding – Why Your Company Won’t Succeed Without One

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Most companies think that their brand building efforts should be focused on designing a fancy logo for their corporate image and then advertise their big fancy logo everywhere so that customers will notice and remembers it. A brand is not a logo.  It isn't about your trademark because this serves as legal property. What’s more a brand is not merely the same as a product or services because these are the tangibles. So now what exactly is a brand? It is a person’s gut feelings about a product, Read more [...]

How to Get Keywords For Your Content Marketing Strategy

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The secret to Internet Marketing’s success is how to get the right keywords  at the right time so that searches can easily find you. You must connect with your visitors by providing a relevant result in response to their search. Always think in the terms of delivering a good user experience to your visitors. Even though these principles are important most often they are overlooked. You cannot just put up some content on your websites waiting to be found and ranked by the search engines. With the Read more [...]

I Feel Like Giving Up

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I feel like giving up. Not all day, of course. But there are moments in my life where I feel like giving up. I bet that you have those days, too. Especially, if you’re the type of the high-achieving and goal-oriented person. You’re probably used to running into obstacles-be it the challenges in your professional career, personal life or even related to the commitment of finish reading the book that you have bought a month ago. Most of the time, we deal with these obstacles by preserving-keeping Read more [...]

Viral Marketing-The Seed to Spread

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The internet has become the new way of life for many people to get the jobs, book airline tickets, do research for school projects, check out the weather condition and seek out potential love partners. Viral marketing typically starts out with the marketer creating an electronic content (such as a video or a mini-site) for the purpose of brand building. If the users pass on the content, it has the potential to reach large group of Internet users at exponential rate.Understanding user’s motivation Read more [...]

Who Moved My Cheese?

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In this story, the cheese is a metaphor that represents what you want in your life. It could be your dream job, an ideal relationship, wealth, health or spiritual. There are 4 characters-Sniff, Scurry, Hem and Haw. Many of you may have read about this story and some of you may not. If you’re one of the people who have not read it yet, I recommend getting this book from your local bookstore. A little background of the story: Sniff-who sniffs out change early Scurry- who scurries into action Hem- Read more [...]

4 Winning Strategies To Become A Social Media Superstar

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The movement in social media has provided the business owners to reach thousands of potential customers and clients with just a click of a mouse. People now know what it is like to have their own microphone to have their opinions be heard. You can’t change that. People are talking and their message can reach thousands. You want to leverage this power for the better. In this article, I will share with you 4 strategies that you could use to be a Social Media Marketing Winner. Be Thoughtful “Treat Read more [...]

Word of Mouth – Give People Reasons To Talk

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People love to talk. They talk about cars, TV shows, new blockbuster movies, foods and the stuff they use every day. In fact, you may not even realize it yet that people are talking about you and what you sell right now. It might be a light mention or it could be disparaging attack. Or it might be something really nice that get posted on Amazon.com where 20 million of people will read it and decides to buy your books. Of course, this is what you would like to happen. Word of mouth marketing Read more [...]

Has your company hugged its bloggers today?

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In recent years, marketing to consumers has become increasingly challenging as continuing fragmentation of media and information overload has led customers to become less and less interested in companies’ brand messages delivered through traditional media such as radio, television and billboards. Now that customers are armed with IPods, TiVo machines, search engines and spam filters, they have gain unprecedented control over media and to content to which they are exposed. A  Yankelovich Read more [...]