Whether you are manufacturer, retailer or service provider, if you cannot proclaim what your competitive advantage is, you’re losing your customers and market share to your competitors. Being able to coherent why your company is different is essential component of the marketing strategy. It helps to distinguish you from the herd. Share This Post: Bookmark…
In today’s digital world, social media is regarded as important communication channels for building a connection between brands and its target audiences. Many companies have understand the role of social media in brand building, yet most have not realized its efficacy to derive industry thought leadership and to further strengthen the credibility of the brand….
The laws of consumer human behaviour are often not noticeable. The question to why someone is behaving in such a manner may not be self-explanatory if you do not understand the emotions that cause them to do that. The biggest obstacle lies in your ability to get people to take action. All the top sales…
Studies show that 60 % of users who try Twitter give up after the first week. Where so many others have quit or failed, many entrepreneurs and businesses are enjoying the benefits of the powerful business networking system. It isn’t just a chat function for keeping in touch with family and friends. With real-time human…
The most trusted source for anyone is someone like them. It maybe someone who share the same interests, the same likes and dislikes or even the similar thoughts and ideas. The shift to social customer is attributed to the culture that accepts now the social customer can control the conversation – they have wherewithal to…
It is the sound you hear when the cashier opens the cash slot machine to store the money from a sale. It is the sound you hear when you are handed with a cheque for the bill payment.It is the sound you hear when the pop-corn man across the street makes change. It is the…
Last month precisely on 6th February 2012, workers of KFC Malaysia has assaulted a customer where a video was posted on Youtube recording the incident and goes viral. People have since then blaming KFC Malaysia for not respecting the customers and the incident caused a serious chaos for KFC brand name. Thanks to the power…
If you want to be creative in your business, the first thing you need to do is start ignoring everybody. You don’t know if your idea is any good the moment it is created, neither does anyone else. You can just hope it is a strong gut feeling that it will work. And believing your…
Brand building is no longer involves big companies. Every brand has a unique voice and they use it wherever and whenever they communicate the message to the market. When brand ubiquity occurs, people find brands even when they aren’t looking. The brand’s reputation precedes its presence. There are 4 strategies involved in building a brand…
Most companies think that their brand building efforts should be focused on designing a fancy logo for their corporate image and then advertise their big fancy logo everywhere so that customers will notice and remembers it. A brand is not a logo. It isn’t about your trademark because this serves as legal property. What’s more…
