The Importance of Being Strategic

It all comes down to the fact that we all have very limited resources. It doesn’t matter how big or small the company is, there is a limit. That limit can be in the form of cash, time and top talent that are fundamental to turn any opportunity into a successful achievement. Being strategic starts with the base understanding that how do we maximize the benefit, the payoff and the return on those limited resources. The vision, the goal and the target you’re trying to achieve also about how you Read more [...]

The Business of Influence – Building Customer Trust and Loyalty

It is evident that influence plays a substantial role in business. Entrepreneurs are often influenced by their business mentor and model their behaviour similar to the person they’ve learned under. Employees are influenced by the culture and vision of their workplace. Buyers’ purchasing behaviour is often influenced by the ones they trust. It takes time to build that kind of trust and influence. Fortunately, there’s already a group of people out there who have earned the respect and trust. Read more [...]

Dealing with Indecision- How to Overcome Resistance to Making Decisions

Has someone ever asked you to go out for a dinner during the weekends and you responded by saying you'd let them know in a couple days? Have you ever answered like that even though you knew you had nothing going on during the weekends? When you were certain that nothing was going to change between now and during the weekends? That's indecision. The simple avoidance from making a commitment. The reality of the life is, one can’t comprehend all the facts about every decision and there’s Read more [...]

Why Price Shouldn’t Be Your Core Competitive Advantage?

Whether you are manufacturer, retailer or service provider, if you cannot proclaim what your competitive advantage is, you’re losing your customers and market share to your competitors. Being able to coherent why your company is different is essential component of the marketing strategy. It helps to distinguish you from the herd. Your unique value statement will be used throughout your sales process. It keeps your business alive and growing. Ignoring them can be can be a fatal mistake because Read more [...]

The Social Media Leadership

social media leadership
In today’s digital world, social media is regarded as important communication channels for building a connection between brands and its target audiences. Many companies have understand the role of social media in brand building, yet most have not realized its efficacy to derive industry thought leadership and to further strengthen the credibility of the brand. Social media has brought the shift in the way we communicate with others leading us to have direct access to brand leaders. According Read more [...]

The Psychology of Selling – How to Get a Customer to Buy What You Are Selling

psychology of selling
The laws of consumer human behaviour are often not noticeable. The question to why someone is behaving in such a manner may not be self-explanatory if you do not understand the emotions that cause them to do that. The biggest obstacle lies in your ability to get people to take action. All the top sales people know how to prospect professionally, build trust and address objections. The knowledge on the psychology of selling is essential to get a customer to buy what you are selling. Make the Read more [...]

Business Benefits of Twitter

Studies show that 60 % of users who try Twitter give up after the first week. Where so many others have quit or failed, many entrepreneurs and businesses are enjoying the benefits of the powerful business networking system. It isn’t just a chat function for keeping in touch with family and friends. With real-time human driven results, Twitter has become the channel of networking, search engine and getting information of choice for many business professionals. Before getting started the right Read more [...]

Ka-Ching: The Marketer’s Music for A Sale

It is the sound you hear when the cashier opens the cash slot machine to store the money from a sale. It is the sound you hear when you are handed with a cheque for the bill payment.It is the sound you hear when the pop-corn man across the street makes change. It is the symbolic music to the marketing superstars for earning a sale. Ka-Ching is the marketer’s expectation when placing an ad in the media. They know the words of Ka-Ching would impact their business, but not the tune of the marketer’s Read more [...]

4 Social Media Marketing Lessons from KFC Malaysia

Last month precisely on 6th February 2012, workers of KFC Malaysia has assaulted a customer where a video was posted on Youtube recording the incident and goes viral. People have since then blaming KFC Malaysia for not respecting the customers and the incident caused a serious chaos for KFC brand name. Thanks to the power of social media, informations can spread far and wide quickly. However, KFC Malaysia has solved the problem with the assaulted customer and issued a public apology on its Read more [...]