The most trusted source for anyone is someone like them. It maybe someone who share the same interests, the same likes and dislikes or even the similar thoughts and ideas. The shift to social customer is attributed to the culture that accepts now the social customer can control the conversation – they have wherewithal to support or damage your business. It forces businesses to rethink the idea of management which cause marketing to change dramatically.
Last month precisely on 6th February 2012, workers of KFC Malaysia has assaulted a customer where a video was posted on Youtube recording the incident and goes viral. People have since then blaming KFC Malaysia for not respecting the customers and the incident caused a serious chaos for KFC brand name. Thanks to the power of social media, informations can spread far and wide quickly.
The internet has become the new way of life for many people to get the jobs, book airline tickets, do research for school projects, check out the weather condition and seek out potential love partners. Viral marketing typically starts out with the marketer creating an electronic content (such as a video or a mini-site) for the purpose of brand building. If the users pass on the content, it has the potential to reach large group of Internet users at exponential rate.Understanding user’s motivation in forwarding an online content is extremely important as the decision to pass it is completely voluntary. In other words, marketers do not pay the users to pass along the online content.
The movement in social media has provided the business owners to reach thousands of potential customers and clients with just a click of a mouse. People now know what it is like to have their own microphone to have their opinions be heard. You can’t change that. People are talking and their message can reach thousands. You want to leverage this power for the better. In this article, I will share with you 4 strategies that you could use to be a Social Media Marketing Winner.
People love to talk. They talk about cars, TV shows, new blockbuster movies, foods and the stuff they use every day. In fact, you may not even realize it yet that people are talking about you and what you sell right now. It might be a light mention or it could be disparaging attack. Or it might be something really nice that get posted on Amazon.com where 20 million of people will read it and decides to buy your books.
In recent years, marketing to consumers has become increasingly challenging as continuing fragmentation of media and information overload has led customers to become less and less interested in companies’ brand messages delivered through traditional media such as radio, television and billboards. Now that customers are armed with IPods, TiVo machines, search engines and spam filters, they have gain unprecedented control over media and to content to which they are exposed.
Everyone talks about social media nowadays as a part of their company’s marketing strategy. But there are so many companies still not doing it in the right way. Some companies think that social media marketing is only for businesses that are marketing product or services online to their customers through the Internet. Least they know that actually social media is not only limited to online businesses but also can be applied to offline businesses.