Finally, I punched the wall with enthusiasm after searching for valuable advices that burst the hype balloon around social media and spare you the frustrating jargon and hyperbole. If you’re looking for sound advice on how to use social media to grow your business, then the list below is your guide. “Social Media is…
As we’re just 5 days away from celebrating 2013, let’s just do a quick review about 10 unforgettable things that happened in 2012. Note that the list below is not arranged in a chronological order. Rise of Pinterest Pinterest is an image sharing site and has become a huge phenomenon. It is an online pinboard…
Last week, a case involving a Singaporean citizen posted racist remarks to the Malay community caught my attention. Let me just give you a quick introduction to the topic. Amy Cheong, the former Assistant Director of NTUC posted her rant on Facebook on Sunday evening (7 October 2012). By Monday morning (8 October 2012), the…
In today’s digital world, social media is regarded as important communication channels for building a connection between brands and its target audiences. Many companies have understand the role of social media in brand building, yet most have not realized its efficacy to derive industry thought leadership and to further strengthen the credibility of the brand.
Studies show that 60 % of users who try Twitter give up after the first week. Where so many others have quit or failed, many entrepreneurs and businesses are enjoying the benefits of the powerful business networking system. It isn’t just a chat function for keeping in touch with family and friends. With real-time human…
The most trusted source for anyone is someone like them. It maybe someone who share the same interests, the same likes and dislikes or even the similar thoughts and ideas. The shift to social customer is attributed to the culture that accepts now the social customer can control the conversation – they have wherewithal to…
Last month precisely on 6th February 2012, workers of KFC Malaysia has assaulted a customer where a video was posted on Youtube recording the incident and goes viral. People have since then blaming KFC Malaysia for not respecting the customers and the incident caused a serious chaos for KFC brand name. Thanks to the power…
The internet has become the new way of life for many people to get the jobs, book airline tickets, do research for school projects, check out the weather condition and seek out potential love partners. Viral marketing typically starts out with the marketer creating an electronic content (such as a video or a mini-site) for…
The movement in social media has provided the business owners to reach thousands of potential customers and clients with just a click of a mouse. People now know what it is like to have their own microphone to have their opinions be heard. You can’t change that. People are talking and their message can reach…
People love to talk. They talk about cars, TV shows, new blockbuster movies, foods and the stuff they use every day. In fact, you may not even realize it yet that people are talking about you and what you sell right now. It might be a light mention or it could be disparaging attack. Or…
