Studies show that 60 % of users who try Twitter give up after the first week. Where so many others have quit or failed, many entrepreneurs and businesses are enjoying the benefits of the powerful business networking system. It isn’t just a chat function for keeping in touch with family and friends. With [...]
The most trusted source for anyone is someone like them. It maybe someone who share the same interests, the same likes and dislikes or even the similar thoughts and ideas. The shift to social customer is attributed to the culture that accepts now the social customer can control the conversation – they have [...]
Last month precisely on 6th February 2012, workers of KFC Malaysia has assaulted a customer where a video was posted on Youtube recording the incident and goes viral. People have since then blaming KFC Malaysia for not respecting the customers and the incident caused a serious chaos for KFC brand name. Thanks to [...]
The internet has become the new way of life for many people to get the jobs, book airline tickets, do research for school projects, check out the weather condition and seek out potential love partners. Viral marketing typically starts out with the marketer creating an electronic content (such as a video or a [...]
The movement in social media has provided the business owners to reach thousands of potential customers and clients with just a click of a mouse. People now know what it is like to have their own microphone to have their opinions be heard. You can’t change that. People are talking and their message [...]
In recent years, marketing to consumers has become increasingly challenging as continuing fragmentation of media and information overload has led customers to become less and less interested in companies’ brand messages delivered through traditional media such as radio, television and billboards. Now that customers are armed with IPods, TiVo machines, search engines and [...]
Everyone talks about social media nowadays as a part of their company’s marketing strategy. But there are so many companies still not doing it in the right way. Some companies think that social media marketing is only for business that are marketing product or services online to their customers through Internet. Least they [...]
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Recent Posts
- Business Benefits of Twitter
- We Are All Social Customer
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- 4 Social Media Marketing Lessons from KFC Malaysia
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- The Importance of Branding – Why Your Company Won’t Succeed Without One
- How to Get Keywords For Your Content Marketing Strategy
- I Feel Like Giving Up
- Viral Marketing-The Seed to Spread
- Who Moved My Cheese?
- 4 Winning Strategies To Become A Social Media Superstar
- Word of Mouth- Give People A Reason To Talk About
- Has your company hugged its bloggers today?
- What Is Branding?

