Marketing

Airlines Strategy to Differentiation – Pitch the Food

When everything looks almost the same and supply is abundantly available, customers are left with too many choices and without a basis to make the right choice. When this happens, you’re a commodity. Commoditization is a real enemy to any businesses or marketers. It is a painful game to play, and the only solution is differentiation. One of the industries greatly affected…

The Experts Speak

Most business owners don’t really think about long marriage with customers. They are focused on income not equity. Income tends to be spent. Equity accumulates and converts to wealth. As the interactions between customers and brands have increased in both speed and volume, trust has become even more paramount. If I tell you that you look pale and you might need a…

The Psychology of Selling – How to Get a Customer to Buy What You Are Selling

The laws of consumer human behaviour are often not noticeable. The question to why someone is behaving in such a manner may not be self-explanatory if you do not understand the emotions that cause them to do that. The biggest obstacle lies in your ability to get people to take action. All the top sales people know how to prospect professionally, build trust and address objections. The knowledge on the psychology of selling is essential to get a customer to buy what you are selling.

Does Your Business Model Sucks?

Statistics have proved that 90 % of small businesses fail within the first year of start-up. One secret to maintaining a struggling business is to recognize when it needs a fundamental change. The biggest problem is most businesses does not even understand their existing business model well enough- the basis behind its development, its natural interdependencies and its core strengths and drawbacks. In this article, I will address a few of the issues to identify whether does your business model sucks.

5 Effective Market Leadership Strategies

Market leadership is simply referring to positioning your company, your product or services to dominate the market position in terms of market share and attains highest profitability. Market share can be measured as the volume of goods sold or the value of the goods. In this article, I will talk about 5 effective market leadership strategies to dominate your industry. It doesn’t matter what market you are in whether online or offline, these tips can be applied according to you own business.