When everything looks almost the same and supply is abundantly available, customers are left with too many choices and without a basis to make the right choice. When this happens, you’re a commodity. Commoditization is a real enemy to any businesses or marketers. It is a painful game to play, and the only solution is…
Most business owners don’t really think about long marriage with customers. They are focused on income not equity. Income tends to be spent. Equity accumulates and converts to wealth. As the interactions between customers and brands have increased in both speed and volume, trust has become even more paramount. If I tell you that you…
Whether you are manufacturer, retailer or service provider, if you cannot proclaim what your competitive advantage is, you’re losing your customers and market share to your competitors. Being able to coherent why your company is different is essential component of the marketing strategy. It helps to distinguish you from the herd.
The laws of consumer human behaviour are often not noticeable. The question to why someone is behaving in such a manner may not be self-explanatory if you do not understand the emotions that cause them to do that. The biggest obstacle lies in your ability to get people to take action. All the top sales…
Statistics have proved that 90 % of small businesses fail within the first year of start-up. One secret to maintaining a struggling business is to recognize when it needs a fundamental change. The biggest problem is most businesses does not even understand their existing business model well enough- the basis behind its development, its natural…
Marketing objective is a statement of the objective that can either be short term or long term effect that is designed to achieve. If you are going to create a marketing plan, you need to consider these objectives:
Market leadership is simply referring to positioning your company, your product or services to dominate the market position in terms of market share and attains highest profitability. Market share can be measured as the volume of goods sold or the value of the goods. In this article, I will talk about 5 effective market leadership…
How often do you hear “I’ll think about it”, “Your competitor is cheaper” or even “We don’t have the budget”. So how do you increase your sales when dealing with customer’s objections? Here are 15 hot tips that you can apply in your business to increase your sales fast.
If you are a marketer, an online reputation is crucially important as one of the main asset of your business. The trend has changed in the marketing world. It shifted literally from direct marketing to reputation marketing. Reputation marketing is simply means establishing a good name of your brand, organization or your business and markets…
Brand is an identity that differentiates you from your competitors. It can be name, logo, tag line or the value your customer perceive from your brand. It’s important to understand your brand value in order to give a right price tag to your product or services.
