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Statistics have proved that 90 % of small businesses fail within the first year of start-up. One secret to maintaining a struggling business is to recognize when it needs a fundamental change. The biggest problem is most businesses does not even understand their existing business model well enough- the basis behind its development, [...]
Market leadership is simply referring to positioning your company, your product or services to dominate the market position in terms of market share and attains highest profitability. Market share can be measured as the volume of goods sold or the value of the goods. In this article, I will talk about 5 effective [...]
If you are a marketer, an online reputation is crucially important as one of the main asset of your business. The trend has changed in the marketing world. It shifted literally from direct marketing to reputation marketing. Reputation marketing is simply means establishing a good name of your brand, organization or your business [...]
Customer Retention is essential for any businesses-online or offline. This article will provide you some insights & customer retention strategies that you could used in your business. Just for recap, previously I have written about what are customer retention, why it’s important and how to measure your customer retention rate. Now I’ll go [...]
