Airlines Strategy to Differentiation – Pitch the Food

When everything looks almost the same and supply is abundantly available, customers are left with too many choices and without a basis to make the right choice. When this happens, you’re a commodity. Commoditization is a real enemy to any businesses or marketers. It is a painful game to play, and the only solution is differentiation. One of the industries greatly affected by commoditization is Airlines. No matter how cheerful the flight crew or how innovative the airplane is, they’re considered Read more [...]

The Experts Speak

Most business owners don’t really think about long marriage with customers. They are focused on income not equity. Income tends to be spent. Equity accumulates and converts to wealth. As the interactions between customers and brands have increased in both speed and volume, trust has become even more paramount. If I tell you that you look pale and you might need a heart surgery, you are most likely to just go home and take a nap. But if a heart specialist makes the same pronouncement, you would Read more [...]

Why Price Shouldn’t Be Your Core Competitive Advantage?

Whether you are manufacturer, retailer or service provider, if you cannot proclaim what your competitive advantage is, you’re losing your customers and market share to your competitors. Being able to coherent why your company is different is essential component of the marketing strategy. It helps to distinguish you from the herd. Your unique value statement will be used throughout your sales process. It keeps your business alive and growing. Ignoring them can be can be a fatal mistake because Read more [...]

The Psychology of Selling – How to Get a Customer to Buy What You Are Selling

psychology of selling
The laws of consumer human behaviour are often not noticeable. The question to why someone is behaving in such a manner may not be self-explanatory if you do not understand the emotions that cause them to do that. The biggest obstacle lies in your ability to get people to take action. All the top sales people know how to prospect professionally, build trust and address objections. The knowledge on the psychology of selling is essential to get a customer to buy what you are selling. Make the Read more [...]

Does Your Business Model Sucks?

Statistics have proved that 90 % of small businesses fail within the first year of start-up. One secret to maintaining a struggling business is to recognize when it needs a fundamental change. The biggest problem is most businesses does not even understand their existing business model well enough- the basis behind its development, its natural interdependencies and its core strengths and drawbacks. In this article, I will address a few of the issues to identify whether does your business model sucks. The Read more [...]

What’s Your Marketing Objective?

Marketing objective is a statement of the objective that can either be short term or long term effect that is designed to achieve. If you are going to create a marketing plan, you need to consider these objectives: 1. Awareness This is the very first step to bring in new customers. They must know your existence, your product and services type, your price, your location and what is the benefit of your product or services. If the potential customers know nothing about you, eventually your business Read more [...]

5 Effective Market Leadership Strategies

Market leadership is simply referring to positioning your company, your product or services to dominate the market position in terms of market share and attains highest profitability. Market share can be measured as the volume of goods sold or the value of the goods. In this article, I will talk about 5 effective market leadership strategies to dominate your industry. It doesn’t matter what market you are in whether online or offline, these tips can be applied according to you own business.   1. Read more [...]

15 Hot Tips to Increase Your Sales-Fast!

How often do you hear “I’ll think about it”, “Your competitor is cheaper” or even “We don’t have the budget”. So how do you increase your sales when dealing with customer’s objections? Here are 15 hot tips that you can apply in your business to increase your sales fast. Tips 1: Make an irresistible offer Make an offer that would make them say “I would be too stupid for passing up this”. One of the ways to make an irresistible offer is by providing bonuses to the front Read more [...]

Reputation Marketing- Why You?

If you are a marketer, an online reputation is crucially important as one of the main asset of your business. The trend has changed in the marketing world. It shifted literally from direct marketing to reputation marketing. Reputation marketing is simply means establishing a good name of your brand, organization or your business and markets it by using trust factor that you have created in the mind of your customers. Let’s look at some of the statistics below to understand it better. "It Read more [...]

Brand Value vs Price Tag

Brand is an identity that differentiates you from your competitors. It can be name, logo, tag line or the value your customer perceive from your brand. It’s important to understand your brand value in order to give a right price tag to your product or services. A lot of people asked “How do I price my product and service?” The key point in giving a price tag to your product and services depends on what perceived brand value are you giving to your customers. People see a brand not just based Read more [...]