Ka-Ching: The Marketer’s Music for A Sale

It is the sound you hear when the cashier opens the cash slot machine to store the money from a sale. It is the sound you hear when you are handed with a cheque for the bill payment.It is the sound you hear when the pop-corn man across the street makes change. It is the symbolic music to the marketing superstars for earning a sale. Ka-Ching is the marketer’s expectation when placing an ad in the media. They know the words of Ka-Ching would impact their business, but not the tune of the marketer’s Read more [...]

Ignore Everybody – How To Be More Creative in Your Business?

how to be more creative
If you want to be creative in your business, the first thing you need to do is start ignoring everybody. You don’t know if your idea is any good the moment it is created, neither does anyone else. You can just hope it is a strong gut feeling that it will work. And believing your inner gut feelings is not as easy as the optimists say it is. Asking your best friends never worked quite well as expected, either. It’s not that they are being unhelpful, but most of the time they don’t know Read more [...]