It is evident that influence plays a substantial role in business. Entrepreneurs are often influenced by their business mentor and model their behaviour similar to the person they’ve learned under. Employees are influenced by the culture and vision of their workplace. Buyers’ purchasing behaviour is often influenced by the ones they trust. It takes time…
Brand building is no longer involves big companies. Every brand has a unique voice and they use it wherever and whenever they communicate the message to the market. When brand ubiquity occurs, people find brands even when they aren’t looking. The brand’s reputation precedes its presence. There are 4 strategies involved in building a brand…
Most companies think that their brand building efforts should be focused on designing a fancy logo for their corporate image and then advertise their big fancy logo everywhere so that customers will notice and remembers it. A brand is not a logo. It isn’t about your trademark because this serves as legal property. What’s more…
From a business point of view, branding strategy should be designed in a way that can differentiate your product from all other products on the range. Even if all the other products look pretty much similar. Many businesses are now shifting their primary focus on building their own branding based on the concept of singularity….
Let me ask you ask a question. If you wanted to have a great cup of coffee for breakfast, would you rather go to McDonald’s or Starbucks? I know both of them sell coffee, but which one should be the best choice? I bet your answer would be Starbucks. That’s right. Because selling great coffee…
Brand awareness is referring to how aware your customers are about your brand its products. Awareness can be assessed at several levels such as recognition, recall, brand dominance, brand knowledge and also the brand on top of mind. In this article, I will talk about why building brand awareness is important for your business.
Often marketers defined a brand’s identity in many different ways. Let’s debunk some great myths about Brands and what actually makes a brand’s identity.
