Studies show that 60 % of users who try Twitter give up after the first week. Where so many others have quit or failed, many entrepreneurs and businesses are enjoying the benefits of the powerful business networking system. It isn’t just a chat function for keeping in touch with family and friends. With real-time human driven results, Twitter has become the channel of networking, search engine and getting information of choice for many business professionals.
Before getting started the right way on Twitter, first you need to understand the fundamental business benefits of Twitter.
You don’t need to conduct face-to-face surveys or interviews to understand what people are talking about your brand. You can track conversations – what people are saying about you, who are the influencers that talk about your brand, and whether it is positive or negative sentiments. By tracking what people are saying, it helps you to understand the consumers’ behaviour which will help you to adapt in filling out the gap in their needs. You can also track the latest trend on Twitter where you can choose it based on your geographical region. This helps you to identify the possibilities of new emerging trends in your industry.
Twitter is also used by big brands such as Dell and Comcast to address customers’ enquiries, feedbacks and complaints. With the penetration of mobile phones and broadband technology, we spend more time online interacting with our favourite brands. People are lazy, they don’t want to call your toll free number and wait till they are served by your call center staffs.
People demand personal engagement and interaction with brands. This is why they are interacting with you on Twitter. People do not presume it is a robot replying to their enquiries. Your customers are keen to interact with the people who make up their favourite brand.
If your company is launching events or any campaigns, you could leverage the power of Twitter to create the buzz around your upcoming events or campaigns. This also allows you to keep your customers base up-to-date on your events. Use hastags (#) when tweeting. For instance:
Twitter allows you to identify the top influencers in your industry. You can use Twitter to develop a direct relationship with bloggers and journalists for potential press release coverage about your brand. Don’t be surprised if you found potential bloggers that could write a press release or reviews about your brand or your business.
By engaging top influencers to write about you, it helps to put you as a reputable brand in the eyes of your customers.