Author page: Jess Gill

Customer Retention Strategies for Your Business

Customer Retention is essential for any businesses-online or offline. This article will provide you some insights & customer retention strategies that you could used in your business. Just for recap, previously I have written about what are customer retention, why it’s important and how to measure your customer retention rate. Now I’ll go deeper into the perspective of retaining customers. You can use these strategies if it suits your business model.

5 Steps to Not Kill Your Online Social Media Marketing Campaign

Everyone talks about social media nowadays as a part of their company’s marketing strategy. But there are so many companies still not doing it in the right way. Some companies think that social media marketing is only for businesses that are marketing product or services online to their customers through the Internet. Least they know that actually social media is not only limited to online businesses but also can be applied to offline businesses.