Brand awareness is referring to how aware your customers are about your brand its products. Awareness can be assessed at several levels such as recognition, recall, brand dominance, brand knowledge and also the brand on top of mind. In this article, I will talk about why building brand awareness is important for your business.
Market leadership is simply referring to positioning your company, your product or services to dominate the market position in terms of market share and attains highest profitability. Market share can be measured as the volume of goods sold or the value of the goods. In this article, I will talk about 5 effective market leadership strategies to dominate your industry. It doesn’t matter what market you are in whether online or offline, these tips can be applied according to you own business.
If you are a marketer, an online reputation is crucially important as one of the main asset of your business. The trend has changed in the marketing world. It shifted literally from direct marketing to reputation marketing. Reputation marketing is simply means establishing a good name of your brand, organization or your business and markets it by using trust factor that you have created in the mind of your customers.