The Experts Speak

Most business owners don’t really think about long marriage with customers. They are focused on income not equity. Income tends to be spent. Equity accumulates and converts to wealth. As the interactions between customers and brands have increased in both speed and volume, trust has become even more paramount. If I tell you that you look pale and you might need a heart surgery, you are most likely to just go home and take a nap. But if a heart specialist makes the same pronouncement, you would Read more [...]