Ka-Ching: The Marketer’s Music for A Sale

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It is the sound you hear when the cashier opens the cash slot machine to store the money from a sale. It is the sound you hear when you are handed with a cheque for the bill payment.It is the sound you hear when the pop-corn man across the street makes change. It is the symbolic music to the marketing superstars for earning a sale. Ka-Ching is the marketer’s expectation when placing an ad in the media. They know the words of Ka-Ching would impact their business, but not the tune of the marketer’s Read more [...]

4 Social Media Marketing Lessons from KFC Malaysia

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Last month precisely on 6th February 2012, workers of KFC Malaysia has assaulted a customer where a video was posted on Youtube recording the incident and goes viral. People have since then blaming KFC Malaysia for not respecting the customers and the incident caused a serious chaos for KFC brand name. Thanks to the power of social media, informations can spread far and wide quickly. However, KFC Malaysia has solved the problem with the assaulted customer and issued a public apology on its Read more [...]