Monthly Archive: October 2011

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Has your company hugged its bloggers today?

In recent years, marketing to consumers has become increasingly challenging as continuing fragmentation of media and information overload has led customers to become less and less interested in companies’ brand messages delivered through traditional...

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What Is Branding?

From a business point of view, branding strategy should be designed in a way that can differentiate your product from all other products on the range. Even if all the other products look pretty...

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