What’s Your Story- Establishing Trust Factor & Instant Expert in Your Industry

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Let me ask you ask a question. If you wanted to have a great cup of coffee for breakfast, would you rather go to McDonald’s or Starbucks? I know both of them sell coffee, but which one should be the best choice? I bet your answer would be Starbucks. That’s right. Because selling great coffee is their area of specialization. It’s who they are and it’s what they do. Starbucks have positioned themselves as the coffee experts, so even though Starbucks’ coffee is more expensive than McDonald’s, Read more [...]