Why Establishing Brand Awareness is Important?

Brand awareness is referring to how aware your customers are about your brand its products. Awareness can be assessed at several levels such as recognition, recall, brand dominance, brand knowledge and also the brand on top of mind. In this article, I will talk about why building brand awareness is important for your business. 1. Brand awareness is the knowledge system in consumer’s mind. Brand awareness is the first and prerequisite dimension of the entire brand knowledge system is consumer’s Read more [...]