Finally, I punched the wall with enthusiasm after searching for valuable advices that burst the hype balloon around social media and spare you the frustrating jargon and hyperbole. If you’re looking for sound advice on how to use social media to grow your business, then the list below is your guide.


“Social Media is About People, Not Logos.”

-Jay Baer, The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social


“A blog is only as interesting as the interest shown in others.”

-Lee Odden, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing


“The next step in the process is to measure the impact that these increases in reach have on your number of new transacting customers. The secret to a company’s reach strategy lies in the program’s ability not only to acquire fans, followers, subscribers and connections, but to convert them through its use of social media into transacting customers.”

-Olivier Blanchard, Social Media ROI: Managing and measuring social media efforts in your organization


“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”

-Brian Solis, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web


But the truth is that the world has changed. And not participating in the conversation is a loud statement of its own to your customer base. You can’t control your branding message in any case because your customers are already talking about you online. The best you can do is to participate.”

-Vanessa Fox, Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy


“Listening is one of the most important things a brand can do online. If your brand is just broadcasting its own agenda, it isn’t truly engaging in a conversation.”

-Jeremy Goldman, Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media


“We don’t have a choice on whether we do social media, the question is how well we do it?”
― Erik Qualman


“You as a brand have to be completely confident about your position, because you will get criticism. You will have a negative reaction. If you didn’t get a negative reaction, that means you’re standing neutral and you have no point of view. Who wants to participate in that?”
Frank Cooper, Pepsico


“Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.”
Erik Qualman, Socialnomics


“Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.”

Jeremiah Owyang,

Show CommentsClose Comments

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.