Social Media: Who Should Handle It?

Social Media - Who Should Handle It
I know I’ve been away from writing on this blog for some time. My apologies for that, I adjusted my priorities and looking forward to contribute more pieces this year. Having said that, this piece is my first write up for this year. Hope it’s a great read to you. Recently I came across an article that discussed whose roles is it to handle social media: PR or Digital. As technology has changed the way we live, we have also seen the evolvement of job functions in the advertising space. Read more [...]

Twitter Bickering Match Among Samsung, LG and HTC

You’re likely to find comments from fans arguing over which company’s product is the best. However, what happens when big brands such as Samsung, LG and HTC started bickering on social media space. HTC UK celebrated its “Hottest Phone of 2013” award by posting a photo of on Twitter and added “ouch@SamsungMobileUK” to the end of the tweet. The picture was retweeted more than 700 times. SamsungMobileUK fired back by responding that it had won three awards before HTC replied that Read more [...]

Airlines Strategy to Differentiation – Pitch the Food

When everything looks almost the same and supply is abundantly available, customers are left with too many choices and without a basis to make the right choice. When this happens, you’re a commodity. Commoditization is a real enemy to any businesses or marketers. It is a painful game to play, and the only solution is differentiation. One of the industries greatly affected by commoditization is Airlines. No matter how cheerful the flight crew or how innovative the airplane is, they’re considered Read more [...]

10 Valuable Social Media Advices for Brands

Finally, I punched the wall with enthusiasm after searching for valuable advices that burst the hype balloon around social media and spare you the frustrating jargon and hyperbole. If you're looking for sound advice on how to use social media to grow your business, then the list below is your guide.   "Social Media is About People, Not Logos." -Jay Baer, The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social   “A blog is only as interesting Read more [...]

Getting Rid of Things That Hold You Back

Our lives are like a bunch of coconuts where some of them taste good and some taste bad. These rotten coconuts represent areas, circumstances and people that you need to let go of your life. They made you feel that you are limited and plain stuck with old behavior and beliefs. Each of us holds onto some things that hold us back and limit ourselves, if you have experience these moments at some points in your life, rest assured that it is perfectly normal. We all do have those moments that we are Read more [...]

10 Things We’ll Never Forget About 2012

Rise of PinterestRise of Pinterest
As we’re just 5 days away from celebrating 2013, let’s just do a quick review about 10 unforgettable things that happened in 2012. Note that the list below is not arranged in a chronological order. Rise of Pinterest Pinterest is an image sharing site and has become a huge phenomenon. It is an online pinboard to collect and share what inspires you. According to stats from ComScore, Pinterest attained 11.7 million unique monthly visitors in the US where its core user base are largely comprised Read more [...]

Who Among Us Will Survive The Day After December 21, 2012

2012 doomsday
We’re less than 2 days far away from the apocalyptic catastrophe that was predicted to occur on Dec 21, 2012.  Forget Santa's ornaments, people have been focusing on doomsday all over the social media space. The rumour of the world is going to end on Dec 21, 2012 started because it marks the end of an age in a 5,125- year old Mayan calendar. The phenomenon has been fuelled relentlessly by conspiracy theorists and Internet doom-mongers. Even Hollywood got into the trend by releasing a movie Read more [...]

The Digital Divide – Are You Entitled to Freedom of Speech on Social Media Channels?

Last week, a case involving a Singaporean citizen posted racist remarks to the Malay community caught my attention. Let me just give you a quick introduction to the topic. Amy Cheong, the former Assistant Director of NTUC posted her rant on Facebook on Sunday evening (7 October 2012). By Monday morning (8 October 2012), the post went viral on Facebook, Twitter and blogs. NTUC’s Facebook page was bombarded with furious demands for Amy’s dismissal. NTUC reacted quickly and fired her by Monday afternoon. Read more [...]

The Experts Speak

Most business owners don’t really think about long marriage with customers. They are focused on income not equity. Income tends to be spent. Equity accumulates and converts to wealth. As the interactions between customers and brands have increased in both speed and volume, trust has become even more paramount. If I tell you that you look pale and you might need a heart surgery, you are most likely to just go home and take a nap. But if a heart specialist makes the same pronouncement, you would Read more [...]