When everything looks almost the same and supply is abundantly available, customers are left with too many choices and without a basis to make the right choice. When this happens, you’re a commodity. Commoditization is a real enemy to any businesses or marketers. It is a painful game to play, and the only solution is…
Finally, I punched the wall with enthusiasm after searching for valuable advices that burst the hype balloon around social media and spare you the frustrating jargon and hyperbole. If you’re looking for sound advice on how to use social media to grow your business, then the list below is your guide. “Social Media is…
Our lives are like a bunch of coconuts where some of them taste good and some taste bad. These rotten coconuts represent areas, circumstances and people that you need to let go of your life. They made you feel that you are limited and plain stuck with old behavior and beliefs. Each of us holds…
As we’re just 5 days away from celebrating 2013, let’s just do a quick review about 10 unforgettable things that happened in 2012. Note that the list below is not arranged in a chronological order. Rise of Pinterest Pinterest is an image sharing site and has become a huge phenomenon. It is an online pinboard…
We’re less than 2 days far away from the apocalyptic catastrophe that was predicted to occur on Dec 21, 2012. Forget Santa’s ornaments, people have been focusing on doomsday all over the social media space. The rumour of the world is going to end on Dec 21, 2012 started because it marks the end of…
Last week, a case involving a Singaporean citizen posted racist remarks to the Malay community caught my attention. Let me just give you a quick introduction to the topic. Amy Cheong, the former Assistant Director of NTUC posted her rant on Facebook on Sunday evening (7 October 2012). By Monday morning (8 October 2012), the…
Most business owners don’t really think about long marriage with customers. They are focused on income not equity. Income tends to be spent. Equity accumulates and converts to wealth. As the interactions between customers and brands have increased in both speed and volume, trust has become even more paramount. If I tell you that you…
It all comes down to the fact that we all have very limited resources. It doesn’t matter how big or small the company is, there is a limit. That limit can be in the form of cash, time and top talent that are fundamental to turn any opportunity into a successful achievement. Being strategic starts…
It is evident that influence plays a substantial role in business. Entrepreneurs are often influenced by their business mentor and model their behaviour similar to the person they’ve learned under. Employees are influenced by the culture and vision of their workplace. Buyers’ purchasing behaviour is often influenced by the ones they trust. It takes time…
Has someone ever asked you to go out for a dinner during the weekends and you responded by saying you’d let them know in a couple days? Have you ever answered like that even though you knew you had nothing going on during the weekends? When you were certain that nothing was going to change…
